READY TO BECOME A NATURALISTA?
Give it a try, and see for yourself. We believe in healing, without chemicals, sulfates, or parabens. Natural goodness for your hair in every bottle is our goal.
“Simple ingredients. Simply Natural. Simply you.”
THE HISTORY BEHIND THE BRAND
The Dominican Republic is a gem in the Caribbean. Hundreds of miles of coastline define the Dominican Republic (DR) – some of it white-sand beaches shaded by rows of palm trees, other parts lined by dramatic peaks and valleys. The multi-ethnic mix is reported to consist of 73% multi-racial, 16% percent white and 11% black. This is why our hair products work for everyone. We are a mix of different shades, hair textures, and ethnicities. A racial mix of indigenous, Spanish, Black and Europeans gives the Dominican Republic a colossal combination of hair textures. A perfect environment to create products that work for the masses.